The eruption in Eyjafjallajökull has given Iceland media attention like never before. The downside of course is that people are nervous about coming to Iceland at the moment. Some think that the whole land is covered with ash and that Iceland is in a state of emergency. The truth is that only a very small part of Iceland is being influenced by the eruption.
This is of course a big challenge for Iceland because tourism is a big and important part of the Icelandic economy. For that reason the Icelandic state has teamed up with the tourism industry to get the true message across about Iceland.
Inspired by Iceland, the biggest campaign ever made to promote Iceland abroad has been launched. The campaign enables everyone to make a difference by telling their stories.
By enabling the friends of Iceland to take part in the project we want to use the attention Iceland has received to get the message Now is the time to visit Iceland across. Our magnificent and powerful nature has never been more alive
Inspired by Iceland Video from Inspired By Iceland on Vimeo.
Blue lagoon live http://www.inspiredbyiceland.com/icelandlive/#blue-lagoon